What started as a beta in late 2025 is now generally available: LinkedIn Newsletter Ads. Brands can promote their newsletters directly in the feed, in subscriber inboxes, and through Audience Network placements.
Early benchmarks from B2B advertisers show 28% lower CPL than Sponsored Content — particularly in IT services, fintech and SaaS verticals. The format includes built-in subscribe CTA, content preview, and series pacing controls.
Operator take: If you’ve been investing in thought-leadership newsletters, this is the cheapest LinkedIn inventory of 2026. Move 10–15% of your LinkedIn budget here as a Q2 test pod. Pair with founder-led posts for compounding effect.
Source — LinkedIn Marketing