Anthropic’s new Skills feature lets businesses give Claude reusable, file-grounded capabilities — and the Marketing pack ships with seven out-of-the-box skills: ad-account audits, creative briefs, landing-page critiques, SEO content audits, and three different brand-voice templates.
Skills run automatically based on the conversation context, meaning a team member can ask “audit this campaign” and Claude pulls the right framework without prompting.
Operator take: Most agencies will roll their own. Save the time. Test the default Marketing pack first, then layer your house frameworks on top. The competitive advantage isn’t the tool — it’s the institutional taste you embed in the brief.
Source — Anthropic news