Meta’s late-April update brings a Sora-2 powered video generation tool natively into Ads Manager, accessible through the new “AI Creative” panel inside Advantage+ Shopping campaigns. Marketers can generate up to four 9-second variants per brief, with auto-cropping for Feed, Reels and Stories placements.
The tool is currently available in 12 markets, with India rolling out in May. Meta has confirmed the generated videos do not count toward your monthly creative limit.
Operator take: Use Sora-2 for variant testing — never as your hero asset. The model generates fast, but creative direction still wins. Lock your brand voice and edit ruthlessly.
Source — Meta for Business
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